This is a simple guide to filming a commercial for Television.
The first step in filming a commercial is making it memorable. The bests adds are the ones people will remember. What stands out for you when watching a commercial on TV? it usually has one of these elements in it:
- Humor
- Catchy music
- Famous characters
- Emotional elements
- There’s a strong call to action
To make sure you are sending the right message in your commercial, consider these two questions.
- What message are you trying to send?
- Who is your audience?
This should help you stay focused.
1. You get what you pay for.
Investing in a good commercial is priceless and more than often timeless. A bad commercial can ruin your business so don’t be scared to spend the money on quality.
2. Write a memorable script.
One of the essential parts of a commercial is storytelling. Without a good story, your commercial will fail. Using things like lighting and music often helps with storytelling. Take a look at this article on writing a good script.
3. Create a Storyboard.
A storyboard helps everyone understand your vision. It allows the production company to build the commercial. The storyboard should make sense and read like a picture book.
4. Location location location.
Think about the best place to film your commercial. When deciding on locations, consider factors like cost, lighting, sound, and permitting.
5. Use professionals.
Using professional actors will elevate your commercial. It’s their job and they are good at it. Don’t do the acting or voiceover yourself, it will make you look very unprofessional.
6. Hire A Production Company.
You probably don’t have professional cameras and equipment, so spend the money on any. To ensure professional quality use people who know what they are doing and have the correct tools for the job. A proper production company will help you with Scriptwriting, Locations, actors, Filming, and editing of your commercial.
Make sure you film every possible angle and scene that you will need in the edit. The more footage you have and the more angles the easier it will make the post-production process.
18. Don’t forget the B-roll
B-roll of your product or location will help in the editing room, it also makes the commercial look more professional.
8. Remember your Call To Action.
Always give your customers a way to connect with you. Include a quick source of communication because of the quick duration of the commercial. End the commercial enticing the client to call now.
9 Final thought
So let’s go back and recap
- Decide who your audience is
- Know your brand.
- Write a memorable script.
- Write a powerful storyboard.
- Make sure you hire professionals.
- Use things like animation and music to keep the audience entertained.
- Always film B-roll.
- Push boundaries with your story.
- Include a powerful hook.
- Consider using professional actors and voiceovers
- Make sure your edit defines your brand.
- Tie your commercial in to a social media campaign.
Now that you are ready to film your first commercial, go and make it the best it can be. Take a look at one of our other blogs on video production to help you in your journey. For a professional touch contact us we can help you with all aspects of this journey.
