Close this search box.

The four stages of video production are: pre-production, production, post-production, and distribution.


Pre-production is a crucial phase in the production process, as it sets the foundation for the entire project.

  1. Concept development: The first step in pre-production is to determine the concept for the video. This includes defining the objective, target audience, and overall tone for the project.
  2. Scriptwriting: Once the concept has been established, the next step is to write a script for the video. The script includes dialogue, voice-over, and shot descriptions.
  3. Storyboarding: The script is then turned into a storyboard, which is a visual representation of the video. The storyboard helps the production team to visualize the shots, camera angles, and overall flow of the video.
  4. Casting: If the video requires actors or talent, casting is done during the pre-production phase. Auditions are held, and the actors and talent are selected.
  5. Location scouting: The next step is to determine where the video will be filmed. This includes scouting potential filming locations and deciding which one will be the best fit for the project.
  6. Equipment rental: The production team needs to determine what equipment they will need for the shoot and rent or purchase the necessary equipment.
  7. Scheduling: The pre-production phase also includes scheduling the shoot, determining the timeline for filming, and ensuring that all necessary personnel and resources are available on the days the video will be filmed.

Production of video

This is the stage where the actual filming takes place. The director uses the pre-production plans to shoot the video.


Here the editor adds special effects, sound, and music to the video. The final sound mix is the final stage.

Distribution of video

The final stage is distributing the video to the intended audience.


Each stage of video production is essential and interrelated. A well-planned pre-production stage can lead to a smoother and more efficient production.

Call us

For all your video production needs contact Post and Jam direct, We have all the expertise for every part of the process. With our low prices and top notch service we are sure to turn heads.