1. High-Quality Video Drives More Visitors
High-Quality Video is, without a doubt, the number one rule when attracting new customers. Technology is ever-changing. If you want high-quality clients, you need to be able to deliver the same with your videos. Making a good first impression is essential, and what better way than outshine the other competitors? High-quality videos will drive more visitors and potential clients to your website.
2. Convert Visitors to Customers
Visitors need to see that your work is of a high standard. They need to be inviting and engaging and bring the brand to life. Customers will only go with a company with good-quality videos rather than a company with top-notch equipment of much better quality.
3. Low-Quality Videos can damage your brand
Many companies believe the number of videos over quality is false and one of the pitfalls many companies face today. It can be the make-or-break point form for marketing, and if the video is of poor quality, then customers will start to think that your product is also of poor quality.
4. High-Quality Videos for Social Media
Social media has been proven to have a higher lead-to-close rate than other marketing. You want customers to remember your brand. No one will remember something that is poorly shot and of poor quality. Here are some things to think about.
It is important to remember the following;
- Filming in high resolution & with high-quality cameras
- Camera lenses are important
- Lighting is essential, and the correct lighting can make a big difference
- A good quality editing system.
- Good sound, be it dialogue cleanup, sound effects, music, or final mix, is just as important as filming
- Correct deliverables
Q&A: Do I have to use lights when filming? Lighting is critical, and it can make it sharper and softer, give objects more depth, and is a must when producing high-quality videos.
To go into more detail about lighting, look at one of our other articles https://postandjam.com/green-screen-the-how-to-on-lighting-them-for-best-results/.
Q&A: Can I fix the audio on my video editing software? Yes, but it isn’t recommended with the new broadcast standards. Leave the sound editing to the professionals on their dedicated systems like ProTools, an industry standard. We get better results when we use the correct tools. Here are five reasons why film makers love ProTools.
Ensuring every video you put out there is of good quality will make a good direct, long-term impact on your company’s bottom line. By utilizing these tools effectively, you are creating a powerful video marketing strategy. You will undoubtedly direct more visitors to your website and, better yet, convert these visitors into customers.
People choose video over words anytime, so make yours count. A picture is worth a thousand words. Bring your brand or product to life by using high-quality videos to stand out.
Here is a great example of a high-quality video done for the City of Temecula