Is video best for social media? These are questions many people are asking. Marketers have come to realize that the highest engagement level is video content. There are many social media platforms, and it is the same result throughout each forum – that video is best for social media.
What are the advantages?
Using video for social media is a great way to get your brand recognized and is a great marketing tactic. It is a great way to get your company, product, and services into the big online world. It is the most effective way to reach as many people as possible and in the shortest amount of time possible.
When people like what they see, they are also likely to share the video with friends and family, and they too might forward it on, thus making your audience reach more people than you anticipated. The more viewers you reach, your chances of getting new customers are more significant.
We all know that video content is more engaging and effective than written content or images. People want to see what they are getting, and what better way than seeing it in real life? The only way for them to get the whole experience is through video content.
Top platforms for brands
Some of the top platforms, in no particular order, to consider marketing and posting your social media videos to would be;
- Youtube
- TikTok
Q&A: How do I choose a platform?
You need to do your research on each platform to see what audience you are trying to reach. For instance, you can’t post a 4-minute video on Snapchat. Snapchat is more about photos and short videos and has a younger audience.
It is critical to ensure that all your social media videos represent you, your brand, and your company. You need to send your viewers the right message. Here are a few different videos that we have done for some of our water district clients.
Here is an interesting reading about how long a social media video should be.
We specialize in all videos. Contact us today to discuss your next project.