Why are video testimonials more effective than written testimonials
- More retention rate
- Emotional effect
- Build trust
- More leads
- Powerful message
- More shares
- Social proof
Compared to written text, video has a 95% more retention rate. People are more likely to remember a video and for longer, which will increase the chances of them using your services or purchasing your product. It is also visually more appealing.
Through video testimonials, the viewer will get to build an emotional connection, while written testimonials are unemotional and un-engaging. You want to win your audience over.
Viewers are more likely to trust real people, which is why video is so important. Visually showing a happy client makes it more likely to build a connection with the viewer. Video testimonials are being used to build trust. So let’s start building those strong relationships and connections with video testimonials.
Let’s take a minute to think about what every company wants. It’s new leads, new customers, and new business. In order to achieve this you need to attract visitors. There is no better way to attract a new visitor than by using video testimonials. Someone showing how your product works, why they use it, and all other positive reasons why they choose you and your company/brand.
Video testimonials are cost effective and powerful, and can be done with a smartphone. You can also have it done from a video production company if preferred.
This is a very good and quick way to get it out there as these videos are easily shared globally. Statistics say that 92% of people share videos they are watching with family and friends without even thinking about it.
It is all about social media, and social marketing. By publishing these testimonial videos to social media it becomes much easier to attract new people, to build, trust and strong connections with your target audience.
Do you still think you should be doing written testimonials instead of video testimonials? if so take a look at this article about the importance of testimonial videos in business.
Hopefully, after reading this article, I have changed your mind.
Take a look at this article about the power of testimonials in your business.
For all your testimonial needs contact us, we can produce and deliver top tier video for all your needs.