Radio advertising is a great way to communicate to your audience. People also do this advertising route as it is much more cost-effective. No videography costs are involved; it is just a voiceover artist, a sound engineer, and then the airtime. Radio advertising works out so much cheaper than a TV commercial would.
Key points to remember
Radio advertising is not complicated at all. Here are some helpful steps to follow.
- Create a script
- Voice-over to record
- Professional sound engineer
- Select the radio statement and time to air
Most radio commercials vary in length from 15 seconds spots to 60-second spots. It all depends on how much information you want to get out there. Concider the talking speed of the voiceover. You don’t want the voiceover to be talking too fast that the listeners can’t hear all the information. You can’t have an extended hand that takes 2 minutes to read for a 30-second spot, for instants.
In radio advertising, it is vital to voiceover directly when recording the voice. How fast or slow you need the voiceover to go, the tone, and the mood. Ensure the voiceover is recorded in the studio or on the correct audio recording equipment. When the voice is on tape, you will need a professional sound engineer to do dialogue cleanup on the agent to take out all breaths and noises. The sound engineers will also add sound effects and music to make it more creative, fun, and engaging. As radio advertising is only about what you hear, you must make sure it sounds crystal clear.
Ready now?
Now you are ready to do some radio advertising. It would be best to determine which radio station you want to run the commercial on and at what time. It is essential to choose a suitable time shot, like in the mornings when everyone is en route to work, as you will have many listeners. The best time slots are in peak-hour traffic times. Remember that those time slots will be more pricey than other times.
Here are some other fun facts about recording a voice over https://biteable.com/blog/voiceovers/
Please research radio advertising and the different radio stations and get the stats on how many listeners they have and at what times of the day to choose the best slot for you.
At Post and Jam, we pride ourselves on being sound experts. Here is an article about audio in post-production which gives you a little more detail about overall sound https://postandjam.com/audio-post-production/
For your next radio commercial, contact us at www.postandjam.com.